Facebook, Facebook, Facebook. It’s hard to get through any internet focused blog without reading something about Facebook. It has become so common that refraining from using the company in articles has become a challenge and at the same time, a breath of fresh air.
We all have started to try to find other examples of sites and options for marketing that don’t include the social media giant. However, for surveys and understanding your customer base, nothing can beat Facebook.
We’re going to go through why Facebook is so necessary for a quality survey. We will also look at some interesting apps that will help you to reach your goal of a loyal audience and build your customer base.
The three major advantages of Facebook polling
1. Comprehensive metrics
Facebook is an undeniably huge database of information collected from millions of people, including your audience and potential customers. At times, people share much more about themselves than they probably should, and this is all stored on Facebook’s servers. Why does this matter?
It matters because this data can help you analyze your responses much better and with more detail than a classic poll. Many Facebook survey tools allow you to use the already available information to narrow down your respondents by:
Age
Location
Gender
They then use a scale to mix and match these demographics.
2. Easy to obtain a large number of respondents
I bet just about everyone you know has a Facebook profile. It is so integrated into our lives that the average smartphone user checks their Facebook 14 times a day. This means that there is already a large amount of active people who are readily available to take your survey. Facebook allows you to gain much more respondents in a much shorter amount of time than if you used classic survey methods.
3. Low cost
Small businesses, new businesses, and even large businesses need to cut costs where it makes sense. Traditional polling can be very expensive which often mitigates the final outcome of a survey. However, most Facebook polling solutions are very cheap and can offer more than enough information to make smart changes and to help generate more effective content.
3 Facebook survey tools
See Video:
Facebook used to offer its own polling service but it has since been shut down as it was quite honestly useless. Sure, if you needed to make a painless poll to get an answer quick without having to analyze it, it worked.
However, most users needed to gather real data to achieve real goals, and so 3rd party applications started taking the lead. These three applications are some of the most popular and affordable ways for just about anyone to get actionable results from their survey.
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