How to know who has Unfollowed
You’ll first want to identify an audience that has a significant number attached to it. By this I mean you want to choose who will be fans of your Facebook page. And you’ll want to ensure that there are enough of them to warrant a 250,000 follower number. Thus, if you’re creating a Facebook page for dog owners, choose dog owners. Do not choose hairless chihuahua owners who live in Arizona.
That second audience is far too small and you’ll never gain your desired following.Once you’ve identified them, you’ll want to create a saved audience in the Facebook ads platform for this group. I recommend creating a half dozen versions of the audience and target them in different ways. For instance, you can choose people who like pages about dogs. You can also target people who follow other popular dog pages. There are even ways to target people based on their buying habits. So, create a few different ways that you’re going to target dog owners (again, the audience we’re using as an example).
Set up your Facebook page and fill in all the pertinent information. I also recommend creating an Instagram page at the same time since you can receive a lot of collateral benefits on Instagram from your activities on Facebook. For example, one of the pages that I’ve created on Facebook reached the 250,000 follower mark and the Instagram page reached 30,000 followers in that same time with almost no additional effort.
You’ll now want to find out what your audience is engaging with. Go to pages that speak to your target audience and study the posts they are putting up. Find out which ones are getting the most likes and shares. Then create a posting calendar for your page and emulate those posts. For instance, if you notice that people engage with cute images of dogs (which they do) at a high rate, then you’ll want to source as many of these posts as you can. They may also engage with training tips (which they do), so you’ll also want to work posts in about that topic as well.
On average you’ll want to post at a minimum of 4 to 6 times per day. And spend a few days populating your page with posts before you start any type of promotion. That way the page looks like it’s been around for a while. You have a higher chance of people following your page if they see some history.
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